Friday, January 22, 2010


By Ali K. Owens, Marketing and Promotions Coordinator

Beginning work with a new company can be a daunting endeavor for any recent graduate.

I began work at Broadway/L.A. exactly 3 months ago. It is hard to believe the amount of work that has been accomplished and the knowledge I have absorbed over this hectic time. There is not a day that goes by that was anything like the last. Working for a theatre company, which hosts some of the most noteworthy Broadway shows in one of the most legendary Hollywood venues, is an absolute dream come true. It was almost like I asked my fairy godmother “please give me a job in Broadway,” and POOF she gave me the perfect position in the best theatre in town.

Marketing and Promotions Coordinator. The term alone gives you a hint into my everyday responsibilities. But, as I mentioned before, no day is similar to the last. Each day I walk into the office, hearing the quick typing of my ‘already been working for 3 hours’ colleague Benny and the always-productive conversations of ‘my boss’ Wayne. I must admit walking into a work dynamic with two men who have solidly carried the Marketing Department of Broadway/L.A. for the past 6 years was a bit intimidating. Thanks to my fairy godmother, she granted me two of the most helpful men on earth. I am never afraid to ask questions, and I always ask before I act.

The first show I worked on was “Dr. Seuss’ How The Grinch Stole Christmas! The Musical.” The day I begin, the show’s opening was 3 weeks away. The first day, Benny and I worked on editing and proofreading the Playbill. My second day I was introduced to all of our trade advertising partners, and I began to put together booking schedules. On my third day, I began requesting and negotiating radio promotions. And by the end of the week I had organized and categorized every loose Playbill, tear sheet, and season brochure stashed in the office. If you can imagine all of this happening in one week, just imagine sitting in a STOMP marketing meeting where you brainstorm 450 other promotions to put on your ‘to do’ list! While the task may seem overwhelming, the challenge has proven to be invigorating and rewarding. Who wants to do the same thing everyday? Not I.

With shows coming and going and people continuously flowing through the theatre with smiling faces, I know I have found a great community at Broadway/L.A. The best present I got this year was my desk completely wrapped in wrapping paper and a card that said ‘Welcome home! ’ I have found it is not always about what you do for work, but the people with whom you work. For this reason, I am thankful to be amongst the best in the business. The individuals who work for Broadway/L.A. are truly the best and most experienced at what they do. With the economic climate being in a state of recession, I know I am one of the few and far between who can say I got my dream job straight out of college.

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