Monday, March 29, 2010


by Wayne McWorter, VP Marketing

I readily admit it. It was my idea to begin this blog. And I thought that I could get everyone excited about the possibilities of communication with all of you out in the land of WebNet, where information is power and content is king.

Well, it's about eight months since my original hello-to-blogdom, and I've had a rude awakening. (Since we are into Broadway musicals, and it's just a few days past the vernal equinox, I'll call it my "Spring Awakening.")

Blogging is hard work. And it's easy to let this particular task fall by the wayside, especially when you're neck-deep in documents related to announcing a slew of new shows. Which we did, by the way. And if it's hard for me -- "the marketing guy" -- imagine how it feels to be the person responsibile for programming ticket functions, and being asked to write a story.

This has all got me thinking ("a dangerous passtime, I know").

Starting right now, we're going to start taking our "Postcards From Pantages" more seriously as a real tool for real information, in addition to real fun. I still think there's value in sharing what goes on behind the scenes at a big theatre like the Pantages ... but I think we need to expand our horizons by using this soapbox to share news and information beyond our internal ramblings.

If you're out there reading this, and there's anything you'd like us to cover, please share. This is a conversation, after all.

1 comment:

  1. Hello! I just stumbled upon this blog today (big fan of theater, even bigger fan of the Pantages and the Nederlander Foundation), and I just want to say keep at it! I know the blog must be the last on the list, but in the first few hours of my online net surfing, I found each entry captivating my attention away from other necessities I had to tend to. It's wonderful to hear the inside scoop about your work day and what your job entails. As an LA native and an impending graduate, I hope to pursue such a work environment and prepare for the tasks in which you and your colleagues describe.

    Just wanted to let you know that there's one reader out here waiting for the next post. :D